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Healthcare communications is evolving faster than most organizations are prepared for. Science is accelerating, AI is reshaping how we work, and stakeholder expectations are expanding under pressures we’ve never seen at this scale — from an aging population to a tightening regulatory landscape. The future isn’t “coming.”It’s already here , and the teams who thrive will be the ones who build the capability to see around corners. Three forces defining the next era: 1. Science s

In this era of automation, it’s easy to fall into the trap of thinking faster means smarter. That efficiency is the same as effectiveness. That because AI can produce, analyze, and streamline—maybe the human element isn’t as necessary. But let’s be clear: business still runs on relationships. Plans don’t succeed because a tool spit out a slide deck. They succeed because someone challenged the thinking, pressure-tested the assumptions, and brought lived experience  into the ro

As America’s population ages at an unprecedented rate, healthcare communicators are facing a subtle but seismic shift in audience dynamics. The fastest-growing segment of the healthcare consumer is not just the patient—it’s the caregiver . Often unpaid, untrained, and unrecognized, caregivers are the hidden decision-makers, the silent advocates, and the logistical lifelines of millions of healthcare journeys. And yet, too many healthcare messages still bypass them. That’s a s

AI is changing the game—but it’s not rewriting the rules of trust, empathy, or cultural fluency. As communicators, we’re no strangers to...

Not every company needs a full-time head of communications—but every organization faces moments when strategic leadership is essential –...

Before AI. Before TikTok. Before influencers pushed probiotics and biotech breakthroughs… healthcare communicators were there. We...

“We love happy hour!” “Meetings, meetings, meetings!” “Everyone here is really nice.” “We have a shared vision that we strive to meet...

It seems acceptable and almost more congenial to be in a bad mood these days. In fact, there is an entire line of stationary items that...

Before you read this post, block your calendar for the next 30 minutes, even mark it out of office and turn off all notifications. Shut...

You are a leader, even if you only manage a team of one. “People leave managers, not companies,” is truer today than ever before. And...