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Why Hire a Communications Consultant or Fractional Chief Communications Officer Now?

  • Writer: carrie goldstein
    carrie goldstein
  • Jun 23
  • 1 min read

Not every company needs a full-time head of communications—but every organization faces moments when strategic leadership is essential – today more than ever!


A fractional CCO provides executive-level communications strategy without long-term overhead. 


Whether you're navigating an inflection point, trying to amplify your why in this fast-changing world, engage your audiences in unique ways or motivate your employees, I can step in to build communications infrastructure, guide executive positioning, and align your messaging to your mission. 


When to bring in a Fractional CCO:

  • You’ve succeeded on the merits of your innovation and credibility of your leadership; and now it’s time to think of your reputation holistically.

  • You’ve told your story in pockets and silos; and realize it’s now time for a cohesive and strategic corporate story.

  • You are awake at night thinking of potential issues that could happen, but you haven’t planned how you will mitigate reputational risk, if – or when – an issue arises. 

  • Your key audiences need to understand the credibility and intrinsic value your leadership team brings to the table. 

  • Your competition is included in round-up and trend stories, and you are not. 

  • You’ve grown quickly and need to engage your employees in the mission, vision and values of your company.

  • You need someone who can connect the dots and drive interest in your company during and between the milestones.

 
 

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