Why Hire a Communications Consultant or Fractional Chief Communications Officer Now?
- carrie goldstein
- Jun 23
- 1 min read

Not every company needs a full-time head of communications—but every organization faces moments when strategic leadership is essential – today more than ever!
A fractional CCO provides executive-level communications strategy without long-term overhead.
Whether you're navigating an inflection point, trying to amplify your why in this fast-changing world, engage your audiences in unique ways or motivate your employees, I can step in to build communications infrastructure, guide executive positioning, and align your messaging to your mission.
When to bring in a Fractional CCO:
You’ve succeeded on the merits of your innovation and credibility of your leadership; and now it’s time to think of your reputation holistically.
You’ve told your story in pockets and silos; and realize it’s now time for a cohesive and strategic corporate story.
You are awake at night thinking of potential issues that could happen, but you haven’t planned how you will mitigate reputational risk, if – or when – an issue arises.
Your key audiences need to understand the credibility and intrinsic value your leadership team brings to the table.
Your competition is included in round-up and trend stories, and you are not.
You’ve grown quickly and need to engage your employees in the mission, vision and values of your company.
You need someone who can connect the dots and drive interest in your company during and between the milestones.